Facebook Shop Integration Magento 2 Extension

What is a Facebook & Instagram shop?

The Facebook shop is a business page tab application provided free for small businesses by Facebook. It offers customers a platform to browse, share, and purchase products right on your “Facebook shop.” This feature allows potential customers to purchase products without leaving their Facebook windows. Listing your products on Facebook & Instagram shops, helps you target the right audience for overall marketing.

Way to sell Magento 2 store products on Facebook & Instagram shops?

Selling Magento 2 store products on the Facebook shop requires integration with an online store. Easing up the process, we have launched a Facebook shop integration extension for Magento 2. The extension uploads Magento 2 store’s data source to the Facebook catalog manager.

Facebook shop Integration

The extension sends Magento 2 store's products to Facebook and Instagram shops through a data feed. Besides, it works evenly without disturbing the store's or Facebook's performance. Automatic updating changes done on the store to the Facebook shop makes the plugin hassle-free.

Features:

Cron Jobs: Enabling cron jobs to the schedule set up for periodic automatic Facebook feed generation with a set time.

Smart Filters: Select Yes/No option to exclude disabled products, out of stock products & not visible products while generating CSV on the Facebook shop.

Attribute Mapping: The extension offers default required mappings between the product attributes and the shop fields. Admin can add and create new attribute mapping for further required fields. Along with this, the extension offers smart & advanced features like:

Shows store products under the "Shop" tab on the Facebook page.
Displaying product details in the pop-up and enable checking out on the online store.
Supports Magento multi-store functionality. Manually uploading product CSV to the Facebook shop.
Automatic feed generation at a scheduled time.
Option to exclude disabled products, out of stock products & not visible products while product CSV generation.
Allows adding new attribute mapping requirements of the store.
The plugin encourages Instagram product tags to use the Instagram shopping feature.

Upload Data Feed In Facebook

The admin can upload data feed on Facebook by following steps:

Go to the Business Manager.
Go to Catalog Manager and select/create the catalogue you want to update
Go to Data Sources.
Then select the bulk upload option
Set schedule feed
Enter the URL of the product CSV
Upload

Enable Instagram Shop

The admin can enable Instagram shop by following steps:

Open your profile settings.
Click on Business.
Tap Shopping.
Select a product catalogue from a connected Facebook Business Page.
Tap Done.

Note: The option to tap shopping is only available to accounts that have been approved for Instagram shopping. For direct Instagram checkout, your business location needs to fulfil Instagram requirements.

Facebook Shop Integration Extension Configuration:

General configuration: Admin can configure the Facebook shop integrator extension effortlessly from the backend. They can also enable or disable cron jobs to set periodic CSV generation of products without any constant actions. Set frequency and

Manage Feed: Admin can easily manage all the product feed CSV files from the backend and can add or update feeds as required.

Create New Feed: For new feed generation, add a path to store generated CSV. Select store view to update new feed to specific stores or all stores. Enable/disable to show feed on the Facebook shop.

Attribute Mapping: The extension offers 8 predefined and default field mapping which are necessary for the Facebook shop. Admin can also add new custom fields mapping as required (e.g. Custom label 0, Custom label 1…)

Under category filters, admin can filter the products to be shown on the Facebook shop.

Admin can upload feeds manually or directly upload CSV through data feed

Generated CSV display output as shown in the screenshot. This CSV file can be uploaded directly to the Facebook shop through a data feed.